New Balance

Barefoot shoes are the new "it shoes."  The market was pretty well established before New Balance entered it. With the bar set high with the likes of Vibram FiveFingers and Merrell Barefoot, New Balance carved out a unique place for itself with their Minimus Shoes.

The New Balance Minimus is a hybrid minimalist shoe.  It is ultra light, has reduced padding in the sole, but unlike other barefoot style shoes, provides the type of support you would find in a high quality running shoe (while remaining true to the barefoot philosophy)...with a slightly raised heel.

New Balance is a company that is very well known for making top sneakers for running, walking and many other fitness activities. Some people do not know that the company began as an arch-support company early last century, servicing primarily police officers and waiters. It is out of this tradition of comfort for extended wear that New Balance has created two of their newer lines of shoes – their walking shoe collections. The first is the New Balance Rock & Tone Collection and the second is the New Balance Wellness Collection, featuring TrueBalance Technology.