Socks

Goodhew Socks are actually designed and made by what the company calls "Tread Architects."  This may seem silly to you, but these folks have really perfected the socks they make.  At this point, I don't wear any other socks. Their best feature? They combine performance with fashion, making them not only ideal for the athlete, but also for the fashionista - so I don't have to compromise while I'm jogging or in the office.

The folks over at the Thorlo socks company actually spend a lot of time researching their product so that it meets your needs.  Their goal is not just to make a comfortable sock - they want their socks to improve your performance and provide protection for you feet.  They have socks designed for specific sports as well as women's socks made for the specific needs of women (they have us guys covered too). They consider comfort, like other sock companies, but they go beyond that researching padding, protection, and ideal fibers.  Dedication like this makes for one impressive sock that can match you mile for mile in wear!

And you thought socks were just socks.

Think again. And think some more. Eventually, if you think on it long enough, you are likely to be attracted to the charms of SmartWool Socks.

Founded by New England ski instructors, the SmartWool Sock company dedicated itself to an excellent cause: feet that could not be kept warm. After a variety of failed attempts with various fabrics, the founders reverted to an oldie but goodie - wool. There’s only one problem. The same problem that oldie but goodie has always had: wool is itchy. And it shrinks.